Meet the Family!
The Unified Numbering Project is chock full of
exciting offshoots, there’s literally thousands of
new business opportunities. Many of the obvious
ones were noted early on which resulted in one of
the first considerations regarding any new
business or service; how to brand them?
Anyone who’s tried knows finding a decent name for a new biz these days is getting to be a
challenge. And finding a hundred of them, well that borders on ridiculous. Nonetheless,
that is what’s happened. Hundreds of distinctly unique marks have been obtained and set
aside for later use. They are important assets to the Project and its users.
Many of these marks were obtained during the conceptualization of Unified Numberings
core functions and benefits long ago. However, a good deal of its evolution has been more
recent, occurring over the course of the last few years.
That said, there’s a lot more work to be done in the area of branding. This represents a
virtual cornucopia for graphic artists, TM Attorneys, marketing pros and of course many
web related professionals. For those so inclined, this is fun and interesting stuff.
The smattering of Trademarks below are just a handful of the many created and provided to
the Project by its originators. Many are reserved for people who come aboard as Providers
and Registrars which is just another plus for early birds.
Thousands more will be required but there’s arguably enough distinctly marketable
“number” related and other unique TMs for initial popularization of elemental components.
Some might think this isn’t a big deal since they’re just names but they’d be mistaken. A lot
of effort goes into branding new products and services, more than most imagine.
Coming up with memorable names that are applicable to the product or service being
represented is the first step. This takes time and creativity and quickly becomes a lesson in
frustration as you check to see if someone is already using the mark/s.
Just these initial processes eliminate about 99% of the possibilities which lands one back to
the drawing board, sometimes repeatedly until something is found. It’s a process, obviously
one that’s necessary and worthwhile. But it doesn’t end there.
For any on line business there’s another huge hurdle which is securing the matching domain
name/s. Anyone who’s tried to register a domain lately knows what a huge challenge this
can be. It seems all of the good domain names are long gone.
Especially if you need a top level, .com url which is pretty much a necessity in lending
weight/validity to most marks online. (Unified Numbering requires .coms for all related
entities and has them for every mark it owns.)
People these days are pretty sophisticated brand wise. We’re used to seeing all kinds of
creative names in the marketplace. It’s not uncommon to see acronyms, misspellings and
use of numbers in marks which we’ve also been know to do on occasion. But for the most
part everything’s pretty traditional, with lots of “number” related names, of course.
All the above along with a lot of graphic artwork cumulates into a bevy of marks of fairly
considerable value. There’s an investment here, one which is hoped will pay off in serving
the project and everyone involved.